CBD is a rising star in the wellness world. In the UK alone, 300,000 people currently enjoy the benefits of CBD. This number grows each day and new potential customers for your business emerge. Those customers are often confused and curious, though, and you have to help them to win their trust. Here’s how to offer CBD advice and help your customers.
Why Your Customers Need Help
The world of CBD is expanding rapidly. In just a couple of years, the size of the industry has exploded: the Hemp Business Journal predicts that this will continue and the CBD market will increase in value from $390 million in 2018 to approximately $1.3 billion by 2022.
This whirlwind growth in a nascent industry means that many customers are confused and left with many questions. A new survey from Mashable suggests that in the US, 61% of people do not know what CBD is, while 13% tried CBD without knowing the effects.
Many customers are intrigued by the prospect and potential of CBD… but they need a helping hand before they’re totally on board.
How You Stand to Benefit
The helping hand that welcomes a new customer into the world of CBD could be yours.
If you provide useful and accurate advice to your customers, they will feel comfortable purchasing from you. The general lack of knowledge around CBD is a challenge for your business, but it’s also a gigantic opportunity. You just have to rise to the occasion.
Here’s how you stand to benefit from offering quality advice and helping your customers:
First and foremost, you stand to forge strong and lasting relationships with your customers. If you become a trusted source of information, your customers will keep coming back to you. You could become a reference in for them and as you continue to release new products, they will be there waiting.
As a rule of thumb, 80% of a business’ future profits will come from 20% of its existing customers. Cultivate a loyal and engaged customer base and you’ll be on the way to success.
A stronger brand
The race for CBD dominance is on. There are now lots of businesses out there offering a wide range of products, but victory will be earned by those businesses that can establish a strong brand.
As your reputation as a trusted and transparent retailer grows, you can expect for word to spread and for your brand to become stronger. Engaging with your customers is a sure-fire way of growing your brand and conquering the competition.
At the end of the day, every initiative should be performed with the intention of boosting your bottom line. Offering outstanding customer support and guidance is no different. Speaking frankly, the right guidance will encourage your customers to purchase from you.
As your revenues grow, your business will be able to invest in product development and increase the amount and quality of guidance that you can offer.
The guidance can also be used to help your business’ content marketing initiatives. If you regularly publish advice and information, you will produce a steady flow of content that helps you to grow your reputation.
You should share your expertise using every possible channel. Think about how you can leverage social media to share your messaging, or how you can produce infographics to strengthen your content offering.
More sophisticated feedback
We are in the early days of the CBD industry and customer feedback is the secret to success. If you are able to adjust your offering according to the needs and opinions of your customers, you can skip by the competition and achieve success.
By providing information and engaging in conversation with your potential customers, you are able to better understand their questions and doubts. This means that you are able to feed those concerns back into your guidance, further strengthening your offering.
How To Help Your CBD Customers
We now understand why your customers need guidance when it comes to CBD and why you should offer it. Now, it’s time to look at how you can help your customers shopping for CBD.
Describe your products fully
There are thousands of products out there. Each one varies according to strength, form, manufacturer and countless other factors. It’s little wonder that so many customers are so confused. This confusion also means that they are unlikely to make a purchase.
You should make sure that your product descriptions are full of detail and answer every question that your customer could possible have about it. This includes details like measurements, ingredients, the manufacturing process and more.
To make sure that you are offering superb product descriptions, you should ask for customer feedback. There are a variety of ways that you can acquire this feedback (be sure to read our post on how to collect customer feedback and how to use it).
Once you have the feedback, you could even consider A/B testing your product descriptions to find out which one produces a higher conversion rate. In these early days of the CBD industry, every detail counts.
Provide clear directions
According to research from the Brightfield Group, your customers value efficacy above all else. The average person is excited about the potential benefits of CBD and they want to unlock those benefits.
Because this is the case, they are often particularly concerned about how to use CBD products. With so many potential forms out there, your customers struggle to know exactly how to get the most from their CBD. This is why you should work hard to provide them with clear directions.
Think about inventive ways to share those directions. Could you create demonstration videos? Infographics? Blog posts? Will your product be accompanied by clear instructions?
If you manage to help your customers feel calm and confident using your CBD product, you will be able to secure their loyalty and custom going forwards.
Be transparent with dosages
Many potential CBD customers are confused by dosages. It’s a highly subjective area of CBD and each individual differs in terms of how much they require and which administration method is the best for them.
If you can work hard to get the appropriate feedback on your CBD products, you will be in a good position to offer accurate and insightful guidance. This type of insight can help your customers to feel confident buying and trying your product.
It is important that you are transparent, too. In this early stage of the CBD industry, nobody has all of the answers. Only untrustworthy and poor companies will offer their product as a panacea and reject subjectivity. Your customers will be sure to appreciate your candour and openness.
Offer free advice
The appetite for CBD is ravenous. Many people want to know more about CBD products and how they can be used to treat a range of ailments and lead to a happier and healthier life.
As an insider in the area, your customers will look to you for guidance and support. You should give it freely. Be generous with your information and you can rest assured that your customers will flock towards you and listen to what you have to say.
Being open and generous with your information will give you a competitive advantage. It’s a powerful marketing technique and it also helps your customers to have faith in your business, bolstering the strength of your brand.
Use simple language
The world of CBD is filled with complex and specific language. While it’s important that your customers are informed and empowered to learn, you don’t want to confuse them with specific language.
When you communicate important information with your customers, be sure to use clear language that they will understand. You may find that some customers are uneasy when it comes to products that affect their health: do your best to ease their concerns.
Again, feedback is incredibly useful here. It can help you to get a better idea of how your messaging is received by your customers and how you can improve it.
Be forthcoming with pricing
In any nascent industry there will often be confusion around pricing. It can take a long time for prices to stabilise and this can turn away your potential customers if they are not informed about the reasons behind your pricing.
This is why you should invest a lot of time into your messaging and branding. If you are able to articulate the value of your CBD products and why they are superior to those of your competitors, you can justify your prices.
Don’t be afraid to speak clearly with your customers. They will appreciate the candour and your attempts to make sure that they understand why your products have a particular price.
Provide excellent customer service
Perhaps the most effective way you can help your customers shopping for CBD is to offer truly unparalleled customer service: if you understand the worries and concerns of your customers, you will be able to directly address them and help your customers to feel comfortable.
For a CBD company to succeed, it is critical that they understand the pillars of great customer service. If a potential customer is trusting a company with their health, they will want to work with a company that they can trust. Here’s a look at customer service fundamentals that you should champion throughout your company.
- Be friendly
Your customers are probably confused about CBD and have a lot of questions. Your entire team should be friendly and compassionate to make your customers feel comfortable. Patience will go a long way too.
- Know your product inside and out
It’s absolutely critical that your team is able to answer questions about your products. Your customers trust you to sell them a quality product and if you cannot answer questions about it, alarm bells will start ringing.
- Invest in training
You should invest in training for those members of your team who will be in contact with your potential customers. This can help you to make sure that your messaging is accurate and that your team has what it takes resolve customer concerns.
- Listen to your customers
Your potential customers will often be passionate and interesting people who have a particular reason for wanting to explore the power of CBD. You should be sure to listen to their needs and respond directly to them. This can help you to make the best possible recommendations and satisfy your customers.
- Respond quickly and accurately
If you have an online store, you’ve got to make sure that you respond quickly and accurately to any messages. You should understand that your customers are probably looking to multiple sources for information, so you want to get there quickly with an accurate response that begins to build a relationship.
Offer the best products possible
As a seller of CBD products, you have a responsibility to offer the very best to your customers. CBD is emerging as a powerful treatment method for a range of ailments, so your customers will be relying on you to provide them with an authentic product.
The best thing that you can do to help your customer is to give them quality at every turn. It’s a win-win situation: you get to cultivate a group of loyal customers who get the product they need and you also help to perpetuate a positive reputation for CBD.
The more popular CBD becomes, the more people will be likely to discover its benefits for themselves.
Boost Your Product with the Best Wholesale CBD
When it comes to the various factors of CBD, efficacy is the most important factor for your customers. This means you need the best wholesale CBD you can find. Here at CBD Capital, we are very proud to offer the best wholesale CBD on the market. Be sure to learn more about our wholesale CBD today.