Here Are the 10 Things Your Customers Want From Your CBD Product

Are you ready to create a CBD product to get in on the thriving UK CBD market and satisfy your customers?

If you decide to create a CBD product, you’ll need to perfectly understand the needs and expectations of your customers. We’re here to help. In this piece, we’ll take a close look at the 10 things your customers want from your CBD product.

We’ll also recommend some of our free guides and resources that can help you get your CBD product off the ground and into the hands of your customers.

What Your Customers Want from a CBD Product

Ready to better understand exactly what your customers want from your CBD product? Let’s get started!

1. Efficacy

Research from the Brightfield Group shows that consumers believe efficacy to be the most important factor when choosing a CBD product.

This means that your CBD product has to deliver an effective and satisfactory experience above all else. If you deliver that experience, you’ll be sure to secure repeat custom. Fail, though, and your product will falter along with its reputation.

If you’re going to deliver a quality product, it’s critical that you find the right wholesale CBD supplier.

In our piece on how to create and launch your new CBD product, we dive deeper into how to purchase your CBD from trusted sources. In short, you’ll want to pay attention to the reputation of your provider and carefully investigate what they offer.

2. Quality Ingredients

You’ll find that the typical CBD customer will also have a keen interest in wellness and healthy living. As such, they’ll be sure to heavily scrutinise your product and assess the ingredients that it contains.

CBD is becoming popular within many wellness circles. It’s exploding in popularity within London’s restaurants too, for instance. You’ll need to make sure that your product is up to task in terms of quality – impress your customers and you’ll be sure to win their trust.

If your product is seen to miss the mark in terms of quality, your potential customers will be sure to try and find a suitable alternative. This is why it’s so important that you only ever use the highest-quality ingredients within your CBD product.

Naturally, it’s very important that you try to find a trusted provider of quality wholesale CBD. You should carefully investigate that provider to ensure that they source organic CBD from trusted sources. You’ll then be able to answer customer queries truthfully and confidently. You’ll also be able to evidence the quality of your products.

3. Transparent Information

Given that the CBD market is so fresh, your customers will often have lots of questions and doubts. They will be on high alert and they’ll treat every new potential product with suspicion.

If you try to hide certain details about your CBD product, you’ll be sure to alarm your potential shoppers. You don’t want your product to come across as suspicious, which is why it’s so important for you to be forthcoming with information.

Wherever your product appears, it must accompanied by accurate, up-to-date information. You should also make sure your team is highly educated about the product.

If you demonstrate a willingness to help your customers and share information, you’ll be sure to win their confidence and their custom.

4. Great Customer Service

The world of CBD is a fresh one and as such, there’s a lot of confusion and misinformation floating around. If your customers are considering purchasing a CBD product for the first time, they’ll want to see the most accurate information.

You should do everything that you can to make sure that you offer accurate and reliable customer service to your customers. If you succeed in this area, you’ll be able to put your own company and product ahead of the competition.

Here are some of the techniques that you can use to boost your customer service and delight your customers:

Train your team members

If you’re going to offer excellent customer service, your team members need to be up to the task. You should work hard to train and educate your team members about your products and their benefits.

This will empower your team members to deliver excellent customer service and it will also harmonise your messaging.

Collect customer feedback

One of the best ways to deliver great customer service is to collect feedback from your customers. This can help you to preempt questions from your customers to deliver the most effective feedback possible.

Make sure to store the common questions from your customers and build up insightful responses to them.

Offer multi-channel support

A big part of great customer service is having a presence wherever your customers might need you. You’ll need to be able to offer digital customer service on a number of channels.

If you want more advice in this area, check out our piece on how to help your customers shopping for CBD.

5. A Simple Purchasing Process

You’ll want to make sure that you offer a purchasing process that is easy for potential customers to use. If your purchasing process introduces friction, you’ll find that customers will abandon their purchase and find a simpler alternative.

If you have an online store, you should ensure that it’s properly optimised and easy to use. You’ll want to think about some of the following factors to make the purchasing process a pleasant one:


First and foremost, you’ll need to make sure that your online store just makes sense from a user experience perspective. To make sure that this is the case, you’ll want to work with a designer to build a great user interface.


If your customers have decided to take the plunge and purchase their very first CBD product, you’ll want to make sure that the shopping experience is secure. This means that you’ll need the appropriate security certificates and HTTPS encryption on your website.

If you fail to offer a secure experience, you’ll deal a reputational risk to your brand and your product. Your customers will be quick to leave, too.


Once your customers have decided to make their purchase, you’ll want to expedite their checkout process as much as possible. The longer the process takes, the greater the likelihood that your customer will become frustrated and abandon their purchase.

You’ll also need to optimise the checkout process; for example, you should work with designers to minimise the number of clicks required before customers can finalise their purchase.

6. An Impeccable Reputation

The CBD industry is going through a period of explosive growth and there’s a lot of conflicting information out there. Your customers will know that there are low quality products on the market and will want to purchase from reputable brands.

Once you launch your CBD product, you’ll need to start thinking immediately about its reputation. You should do everything in your power to enhance the reputation and standing of your product so that it’s as attractive as possible to your customers.

There are a number of steps that you can take to start building the reputation of your CBD product. Here are just a few:

  • Use the best ingredients possible
  • Acquire and display customer reviews
  • Develop a vision for your product
  • Clearly outline the benefits of your products
  • Pay attention to packaging and positioning

Be sure to read our piece on how to build the reputation of your CBD product to get started today.

7. Value for Money

The best CBD products contain high quality ingredients, which come at a significant cost. As such, premium CBD products often come with a high price tag. However, research shows that customers will pay premium prices as long as they believe it’s still good value for money.

This means that it’s very important your CBD product hits the right mark in terms of cost versus quality. You’ll want to make sure that you offer your product at the right price to your target customers.

If your customers find that your product fails to deliver adequate value for money, they’ll find a more cost-effective alternative. This is why it’s very important that you demonstrate the value of your product and evidence its quality. One of the best ways to do this is to use the best ingredients possible.

8. The Right Form

There are lots of different reasons that customers will decide to purchase a CBD product. Those customers will also have unique preferences when it comes to their preferred form.

It’s important that you think carefully about the most appropriate form of CBD for your target audience. Let’s say that you’ve decided to create a CBD product that will help elderly people to mitigate their joint pain; you’ll probably succeed more with a topical balm or oil.

You should think carefully about your target audience and preempt their preferences in terms of form. This will help you to deliver an effective and attractive product to your customers.

9. Clear Instructions

The CBD industry is in its infancy and as such, your customers will often have a lot of questions when it comes to how to use your product. This is why they’ll want to receive clear instructions alongside the product that you sell them.

You should make sure to develop specific and helpful instructions for your customers. Provide these alongside your product and you’ll be sure to delight them. Those instructions and guidelines can also come in handy when it comes to answering customer queries about your product – you’ll be able to provide accurate and insightful information.

If you shop with a trusted provider of wholesale CBD, you can rest assured that you’ll receive a consistent ingredient. This means that your instructions and guidance will always be useful and accurate for your customers.

10. A Sustainable Background

As we touched on earlier, there’s a strong overlap between customers who like CBD and those with a passion for wellness and sustainability. This is why it’s very important that your CBD product has a sustainable and organic background.

If you can provide truthful, detailed answers about your product’s ingredients, you’re more likely to win the confidence of your customers.

Again, it’s highly important that you choose a wholesale provider of CBD that you can trust. You’ll need to understand where those customers source their products and then relay that information to your discerning customers.

Shop with Leaf Sciences Today

Are you ready to launch a standout CBD product that delights your customers? You’ll need the best wholesale CBD in the game. Be sure to contact us to find out more about our services.

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