CBD Oil and UK Law: Everything You Need to Know

UK law on CBD is often met with confusion. CBD oil and other CBD products have seen a surge in popularity in the last few years. However, many people are still unsure whether these products are entirely legal – and there’s also confusion about the regulations they must meet to be sold on the UK market. 

In this article, we’ll tell you everything you need to know about CBD oil and UK law.

cbd oil and uk law

What is CBD oil?

The Cannabis sativa plant species contains chemical compounds called cannabinoids. Of over 100 different cannabinoids, cannabidiol (or CBD) is just one.

Tetrahydrocannabinol (THC) is the cannabinoid that causes psychoactive effects – the one that gets you ‘high’. CBD doesn’t have this effect.

CBD oil is usually extracted from hemp, a strain of Cannabis sativa containing little or no THC. For thousands of years, hemp has been cultivated and used to make products including:

  • textiles and clothing
  • paper
  • rope
  • food
  • insulation
  • biofuel and bioplastics

In recent years, interest has grown in the potential therapeutic and medicinal properties of CBD oil. It is touted as a treatment for a variety of health issues, including anxiety, insomnia and chronic pain. Despite this, we still need more research to fully understand its effects. 

In 2019, a huge step was made in CBD laws. A medication containing CBD – Epidyolex – was approved for use in the UK to treat severe epilepsy. 

Now, foods, food supplements, cosmetics and vape products containing CBD are widely available to buy. Meanwhile, the UK CBD market continues to grow.

However, because of its association with cannabis, there is often a lack of clarity over CBD oil and UK law.

What is the UK law on CBD oil?

So, is CBD oil legal in the UK? The short answer is yes – but it’s a little more complicated than that.

CBD oil is legal as long as it doesn’t contain THC. This, along with most other cannabinoids, is a controlled substance under the Misuse of Drugs Act 1971 (MDA). This means that possessing, producing or distributing a product that contains THC is illegal.

CBD is not a controlled substance. However, a CBD product containing traces of THC is a controlled substance under the MDA, unless it meets the ‘exempt product’ criteria in the Misuse of Drugs Regulations 2001 (MDR).

To meet the criteria, a CBD product must not contain more than 1mg of THC per pack. We’ll explain this in more detail below.

A timeline of CBD oil and UK law

  • 1928: The UK first made cannabis illegal, adding it as an addendum to the Dangerous Drugs Act 1920.
  • 1968: The Wootton Report, a Home Office investigation into cannabis, concluded that cannabis was ‘less dangerous than opiates, amphetamines and barbiturates’. They recommended that imprisonment was ‘no longer an appropriate punishment for those who are unlawfully in possession of a small amount’.
  • 1971: The Misuse of Drugs Act came into force. This listed cannabis as a Class B drug and restricted  the cultivation of all varieties of the cannabis plant.
  • 2001: The Misuse of Drugs Regulations were introduced. This new legislation permitted cannabis to be cultivated under a licence issued by the Home Office and to be smoked for research purposes.
  • 2010: The Medicines & Healthcare products Regulatory Agency (MHRA) issued a marketing authorisation for Sativex. This cannabis-based medicine is the first to be recognised in the UK as having medicinal properties. Sativex is now available as a prescription-only treatment for multiple sclerosis symptoms. 
  • 2018: It became legal for specialist doctors to prescribe cannabis-based medicines for patients with an ‘unmet special clinical need’. The law changed following pressure from parents of children with severe epilepsy, who had benefited from medicinal cannabis. 
  • 2019: CBD was classified as a ‘novel food’. This means any food or food ingredient containing CBD needs pre-market safety assessment and authorisation.

How can I make sure my CBD product meets UK laws on THC limits?

As mentioned previously, CBD products must contain less than the legal limit of THC to be classed as an ‘exempt product’ under the MDR.

The MDR allows for no more than 1mg of THC per container in any given CBD product or preparation. This limit applies regardless of the size of the container. 

For example, a product that comes in a 10ml pack must contain less than 1mg of THC. However, the same product in a larger pack could still only have up to 1mg of THC.

There’s some confusion around CBD oil, UK law and the THC limit, with some sources quoting the limit as 0.2%. However, this figure actually applies to the cultivation of hemp.

Hemp can only be cultivated legally if it has a THC content below 0.2%. This is called ‘industrial hemp’, and you’ll need a licence from the Home Office to grow it.

The 0.2% limit does not apply to CBD products derived through modern extraction methods. This includes the CBD capsules, oils, drinks and other products available in shops.

It can be difficult to consistently meet the 1mg limit, as some unaccredited CBD testing labs are unable to reliably detect 1mg of THC. 

To avoid the risk of unwittingly exceeding the limit, it’s advisable to ensure products contain no THC. Have this verified by an accredited lab, with a limit of detection of 0.01%.

CBD and the UK Novel Food Regulation Law

In January 2019 CBD was added to the Novel Food Catalogue, which is a list of foods that are subject to the EU Novel Food Regulation.

According to this regulation, foods are considered novel if they were not consumed to a significant degree in the UK or EU before May 1997, when the regulation came into force.

All novel foods must have a pre-market safety assessment and authorisation before they can be legally marketed or used in food for human consumption in the UK.

Examples of CBD products that are subject to the Novel Food Regulation include:

  • CBD oils, oral sprays and capsules
  • Snacks, like energy bars
  • CBD infused tea, coffee, soft drinks and beer
  • CBD mints, gummies and other sweets

Hemp products like flour and cold-pressed oils aren’t considered novel. There’s evidence showing these products were consumed before May 1997.

What does the Novel Food Regulation mean for CBD companies?

CBD companies must ensure their products are covered by a novel food application.

On 13 February 2020, the Food Standards Agency (FSA) announced a new deadline of 31 March 2021. By this date, companies needed a validated novel food application in place for all of their products.

After 31 March 2021, only products with novel food validation can remain on the shelves.

Applying for novel food authorisation involves preparing a dossier of manufacturing and product information. This information will demonstrate that your product is safe for human consumption. 

The dossier must then be submitted to the European Commission, or the FSA if submitting after 31 December 2020.

You can read our complete guide to the Novel Foods Application process in our article here.

The flower and bud of the hemp plant are widely available in shops, often sold as ‘tea’ and other products. These products claim to have a high CBD content and ‘legal’ levels of THC.

However, hemp flowers and buds are a controlled substance. The fact they’re openly sold in shops and online is, again, the result of widespread confusion around the law. There’s also a fairly soft stance on enforcement from the UK authorities.

Retailers usually claim their CBD flower and bud products are legal. They often quote the fact that they contain less than 0.2% THC and come from ‘EU approved varieties’ of hemp.

For further information on this topic, we’ve written an extensive blog answering the question ‘Is CBD flower legal in the UK?‘.

What is the UK law on travelling with CBD oil?

If you’re planning a trip, you might be wondering what UK law says about taking your CBD oil with you. 

Since CBD oil is legal in the whole country, you should be able to take it on domestic flights within the UK. Just watch out for the 100ml liquid limit in hand luggage, which includes oils. 

Read our in-depth blog explaining can you take CBD oil on a plane in the UK?

Can you sell CBD as medicine under UK law?

In 2016, the MHRA issued a statement saying: “We have come to the opinion that products containing cannabidiol (CBD) used for medical purposes are a medicine.”

However, they stressed that ‘medicinal products must have a product licence (marketing authorisation) before they can be legally sold, supplied or advertised in the UK’.

Although medical cannabis has been legalised, CBD companies are not allowed to make claims about the medicinal benefits of their products unless they have been granted a medicinal product licence. 

Sativex, Epidyolex and nabilone (a synthetic cannabinoid used for treating chemotherapy-induced nausea and vomiting) are currently the only licensed CBD or cannabis-based medicines available in the UK. 

Businesses can still sell unlicensed CBD products– and some people may use them medicinally. However, these products are not allowed to be labelled or sold as medicine. MHRA advises anyone using CBD to treat or manage medical conditions to discuss their treatment with their doctor.

CBD Oil and UK Law: Conclusion

CBD oil is not only legal to sell – it’s a thriving business opportunity. With markets growing, there’s never been a better time to get involved.

But as we’ve seen, the laws around CBD are often complex – so it’s helpful to have some expert advice on your side.

Our consultancy service can give you the industry expertise you need, whether it’s help with Novel Foods Regulations or tips on expanding your client base. Get in contact with our team today to find out how we can help you.

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CBD Novel Foods Applications: A Complete Guide

Note: this blog was updated with new information from the Food Standards Agency (FSA), released on 22/02/2022

CBD novel foods applications: a complete guide

Products containing CBD now need a validated novel food application to remain on the shelves.

The Food Standards Agency (FSA) has released a list of UK CBD products linked to novel food applications. These applications were submitted before 31 March 2021 to meet new regulatory requirements.

In this article we explain the novel food authorisation process, what this means for CBD companies and what you need to do to comply.

What are novel foods?

Novel foods are foods that do not have a ‘history of consumption’ in the UK or EU.

This means the public did not consume them to a notable degree in the UK or EU before May 1997. This was when the EU Novel Food Regulation came into force.

Some examples of novel foods are:

  • Foods consumed elsewhere in the world, like baobab fruit pulp and chia seeds.
  • Foods made using new processes, like bread treated with UV light to increase vitamin D levels.
  • New foods, like phytostanols and phytosterols in cholesterol-reducing spreads.

Products that are subject to the Novel Food Regulation are placed on the Novel Food Catalogue based on information provided by EU member states.

The Novel Food Catalogue added CBD to the list in January 2019.

What is novel food authorisation?

Novel foods must undergo a safety assessment and authorisation before they are legally marketed or consumed in the UK.

The food must also fall into one of the following categories:

  • Animals or plants
  • Fungi, algae, micro-organisms or cell culture
  • Minerals or engineered nano-materials
  • Ingredients that have a new or intentionally modified primary molecular structure
  • Food produced using a new process that significantly alters the product either nutritionally or in terms of food safety risks

In order to get novel foods authorisation, foods must be safe and must not be misleading to consumers. In addition, they must not replace other foods in a way that would nutritionally disadvantage consumers.

How do I know if a novel food is authorised?

The Union list of novel foods comprises all authorised novel foods.

Want to sell an authorised novel food in a way that is not included in the Union list? You must obtain novel foods authorisation for this new use.

If you intend to sell a product, it’s your responsibility to know whether the Novel Foods Regulation applies to it.

What does the novel food classification mean for the CBD industry?

The CBD market in the UK has grown rapidly over the last few years. According to the Association for the Cannabinoid Industry (ACI), around 1.6 million people now consider themselves to be regular consumers.

However, the growth has happened with little regulation on the quality or safety of products available. This has resulted in confusion for businesses and lowered consumer confidence.

The new regulatory novel food regulations will pave the way for a safe, sustainable and legally compliant CBD market. This means in future, consumers can feel confident the products they’re buying are of high quality.

What does it mean for CBD companies?

You must have a validated novel food application for any product containing CBD.

On 13 February 2020, the FSA set a new deadline for all CBD companies to submit retrospective applications. By 31 March 2021, all products already on sale had to have a validated application for novel food authorisation in place.

After this, only products with a validated novel food application were legally allowed to stay on the market.

This deadline applied to products that were already on the market on the date of the announcement. 

New CBD products that come to the UK market must have full novel food authorisation before their sale. To do this, you must apply for a regulated product authorisation for a novel food.

What does a novel food application involve?

Applying for novel foods authorisation involves preparing a dossier of manufacturing and product information.

You must submit this dossier to the European Commission (or FSA if submitting in the UK from 1 January 2021) through an electronic portal. The dossier must demonstrate that your product is safe for human consumption.

After submission, your application will be evaluated. If you’ve provided sufficient information, it will be validated – this usually takes 2-3 months. This is the stage your application needs to reach before the 31 March 2021 deadline.

Update 12/03/21: After struggling to cope with the volume of applications, the FSA have altered their approach to Novel Food compliance. CBD businesses can now submit applications up until the 31 March 2021 deadline – it is no longer necessary to have the application validated beforehand. Products can remain on sale throughout the validation period. Find out more here.

Following validation, your application will move onto the authorisation process. The European Food Safety Authority (EFSA) will then review the application, carrying out a risk assessment over 9 months.

Once the EFSA approves the application, they will pass it on to the European Commission. They will then have 7 months to authorise the product and add it to the Union list of novel foods.

How do I prepare a CBD novel food application?

Preparing your dossier involves a variety of product testing and data gathering exercises. Some of these may take as little as 2 weeks, while others can take up to 9 months.

Below is the list of required assessments for CBD products, along with estimates on how long each stage takes:

  • Full toxicology assessment: 8-9 months, comprising 7-8 months for the assessment followed by one month to produce the data report
  • Stability assessment: At least 6 months. This should assess a minimum of 6 months’ accelerated stability to support the product’s shelf life. This would be in addition to continued real-time stability testing
  • Product manufacturing data for a minimum of 5 batches: 5 months. You must independently manufacture and test each batch. Total ADME assessment: 2-3 months
  • Genotoxicology studies: 6-7 weeks, comprising initial Ames testing
  • Detailed information on typical CBD exposure and usage: 2-3 weeks
  • Risk assessment and risk mitigation plan: 2-3 weeks
  • Submission of additional supporting data: 2-3 weeks

These activities can happen simultaneously, so in total this process should take around 9 months. However, timescales can vary depending on the complexity of your product.

CBD novel foods applications: a complete guide

Recent developments in toxicology data requirements

The UK government’s Committee on Toxicity (COT)’s ongoing review of CBD safety highlights the need for that new toxicology data.

To meet this need, the ACI announced in September 2020 that it was launching a landmark safety study with a consortium of CBD companies.

The study will address the missing information identified by the COT. This will include whether CBD can cause liver toxicity or drowsiness, or if it interacts with other drugs. Providing this data will be a key requirement for a successful novel foods dossier.

In line with the EFSA’s guidance on preparing a novel food application, the ACI-led study will include a 90-day rodent study according to OECD 408 parameters.

To minimise animal usage, the study will use a single 90-day rodent study. The resulting data will be available to all participating companies. Companies interested in joining the study can contact the ACI.

Meeting the deadline

All CBD products that were on the market in the UK prior to 13 February 2020 needed to have a validated novel food application by 31 March 2021 to remain on the shelves.

From the submission date, it takes 2-3 months to validate a novel food application. Therefore, to meet the deadline, you should have submitted your dossiers by October 2020 and by December 2020 at the very latest.

Given the timeline above, your data gathering activities should have begun by the end of January 2020 to allow 9 months before submission.

If you’re yet to begin the novel food application process, you should follow the novel food application guidance and CBD guidance from the FSA. You should also make sure the novel food application covers the formulation and usage of your product.

If they aren’t doing this or are unlikely to meet the deadline, you could source a supplier that has already done so to avoid supply chain disruption.

Latest guidance post-Novel Foods deadline

As of 26 April 2021, the FSA has a published list of all the CBD products which are not authorised, but can stay on sale. This list was recently updated on 22 February 2022.

The list can help local authorities enforce regulations on the sale of unregulated foods. It’s also useful for retailers to know the status of suppliers.

The list includes applications which:

  • Are validated and in the initial stage of the process before going on to the safety assessment
  • Are ‘on hold’, meaning applicants have started the risk assessment process but haven’t supplied all the information needed

The FSA are regularly reviewing applications made before 31 March to update the list, so it’s worth keeping an eye on.

How will Brexit affect the Novel Food Regulation?

The Novel Food Regulation is an EU regulation. However, the FSA will still require novel foods in the UK to be authorised after the end of the Brexit transition period on 31 December 2020.

Currently, the European Commission and EFSA are responsible for evaluating and authorising novel food applications for the UK.

From 1 January 2021, the FSA and Food Standards Scotland took over responsibility for assessing UK applications. They provide advice to ministers, who then decide if they will authorise novel foods.

For existing authorisations, if your product has been authorised by the European Commission and the appropriate legislation is in place before the end of the transition period, then your authorisation will remain valid in the UK.

However, if you want to make changes to an existing authorisation after 31 December 2020, you’ll need to use the FSA’s authorisation procedure.

For ongoing applications, the FSA states:

“We are finalising procedures for the applications submitted to the EU before the end of the transition period for which the assessment process has not been completed. We will provide guidance in due course.”

How much does a novel food application cost?

There is no fee payable for the application itself, but the cost of testing and reports can be significant.

It could cost just £20,000 if your product uses raw materials that already have a validated novel food application. However, it could cost as much as £350,000 for a complex product that needs a full application.

Novel foods authorisation for CBD products

Worried about novel food regulations or applying for a novel foods authorisation? Leaf Sciences can help. We offer a range of both CBD raw materials and white label products, all covered by a novel food application.

Putting together a full CBD novel food application could involve lots of hassle – and a steep cost. Use our raw materials and white label products to save yourself this difficulty while staying true to your brand.

We also offer consultancy and market intelligence services – something few other wholesale distributors provide. This means we’re a one-stop-shop for new and pre-existing companies looking to expand.

We’re members of the ACI, so we can offer their services for those wanting to submit their own application in full. Contact Leaf Sciences today to find out how we can help your business.

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Here Are the 10 Things Your Customers Want From Your CBD Product

Are you ready to create a CBD product to get in on the thriving UK CBD market and satisfy your customers?

If you decide to create a CBD product, you’ll need to perfectly understand the needs and expectations of your customers. We’re here to help. In this piece, we’ll take a close look at the 10 things your customers want from your CBD product.

We’ll also recommend some of our free guides and resources that can help you get your CBD product off the ground and into the hands of your customers.

What Your Customers Want from a CBD Product

Ready to better understand exactly what your customers want from your CBD product? Let’s get started!

1. Efficacy

Research from the Brightfield Group shows that consumers believe efficacy to be the most important factor when choosing a CBD product.

This means that your CBD product has to deliver an effective and satisfactory experience above all else. If you deliver that experience, you’ll be sure to secure repeat custom. Fail, though, and your product will falter along with its reputation.

If you’re going to deliver a quality product, it’s critical that you find the right wholesale CBD supplier.

In our piece on how to create and launch your new CBD product, we dive deeper into how to purchase your CBD from trusted sources. In short, you’ll want to pay attention to the reputation of your provider and carefully investigate what they offer.

2. Quality Ingredients

You’ll find that the typical CBD customer will also have a keen interest in wellness and healthy living. As such, they’ll be sure to heavily scrutinise your product and assess the ingredients that it contains.

CBD is becoming popular within many wellness circles. It’s exploding in popularity within London’s restaurants too, for instance. You’ll need to make sure that your product is up to task in terms of quality – impress your customers and you’ll be sure to win their trust.

If your product is seen to miss the mark in terms of quality, your potential customers will be sure to try and find a suitable alternative. This is why it’s so important that you only ever use the highest-quality ingredients within your CBD product.

Naturally, it’s very important that you try to find a trusted provider of quality wholesale CBD. You should carefully investigate that provider to ensure that they source organic CBD from trusted sources. You’ll then be able to answer customer queries truthfully and confidently. You’ll also be able to evidence the quality of your products.

3. Transparent Information

Given that the CBD market is so fresh, your customers will often have lots of questions and doubts. They will be on high alert and they’ll treat every new potential product with suspicion.

If you try to hide certain details about your CBD product, you’ll be sure to alarm your potential shoppers. You don’t want your product to come across as suspicious, which is why it’s so important for you to be forthcoming with information.

Wherever your product appears, it must accompanied by accurate, up-to-date information. You should also make sure your team is highly educated about the product.

If you demonstrate a willingness to help your customers and share information, you’ll be sure to win their confidence and their custom.

4. Great Customer Service

The world of CBD is a fresh one and as such, there’s a lot of confusion and misinformation floating around. If your customers are considering purchasing a CBD product for the first time, they’ll want to see the most accurate information.

You should do everything that you can to make sure that you offer accurate and reliable customer service to your customers. If you succeed in this area, you’ll be able to put your own company and product ahead of the competition.

Here are some of the techniques that you can use to boost your customer service and delight your customers:

Train your team members

If you’re going to offer excellent customer service, your team members need to be up to the task. You should work hard to train and educate your team members about your products and their benefits.

This will empower your team members to deliver excellent customer service and it will also harmonise your messaging.

Collect customer feedback

One of the best ways to deliver great customer service is to collect feedback from your customers. This can help you to preempt questions from your customers to deliver the most effective feedback possible.

Make sure to store the common questions from your customers and build up insightful responses to them.

Offer multi-channel support

A big part of great customer service is having a presence wherever your customers might need you. You’ll need to be able to offer digital customer service on a number of channels.

If you want more advice in this area, check out our piece on how to help your customers shopping for CBD.

5. A Simple Purchasing Process

You’ll want to make sure that you offer a purchasing process that is easy for potential customers to use. If your purchasing process introduces friction, you’ll find that customers will abandon their purchase and find a simpler alternative.

If you have an online store, you should ensure that it’s properly optimised and easy to use. You’ll want to think about some of the following factors to make the purchasing process a pleasant one:

Usability

First and foremost, you’ll need to make sure that your online store just makes sense from a user experience perspective. To make sure that this is the case, you’ll want to work with a designer to build a great user interface.

Security

If your customers have decided to take the plunge and purchase their very first CBD product, you’ll want to make sure that the shopping experience is secure. This means that you’ll need the appropriate security certificates and HTTPS encryption on your website.

If you fail to offer a secure experience, you’ll deal a reputational risk to your brand and your product. Your customers will be quick to leave, too.

Timeliness

Once your customers have decided to make their purchase, you’ll want to expedite their checkout process as much as possible. The longer the process takes, the greater the likelihood that your customer will become frustrated and abandon their purchase.

You’ll also need to optimise the checkout process; for example, you should work with designers to minimise the number of clicks required before customers can finalise their purchase.

6. An Impeccable Reputation

The CBD industry is going through a period of explosive growth and there’s a lot of conflicting information out there. Your customers will know that there are low quality products on the market and will want to purchase from reputable brands.

Once you launch your CBD product, you’ll need to start thinking immediately about its reputation. You should do everything in your power to enhance the reputation and standing of your product so that it’s as attractive as possible to your customers.

There are a number of steps that you can take to start building the reputation of your CBD product. Here are just a few:

  • Use the best ingredients possible
  • Acquire and display customer reviews
  • Develop a vision for your product
  • Clearly outline the benefits of your products
  • Pay attention to packaging and positioning

Be sure to read our piece on how to build the reputation of your CBD product to get started today.

7. Value for Money

The best CBD products contain high quality ingredients, which come at a significant cost. As such, premium CBD products often come with a high price tag. However, research shows that customers will pay premium prices as long as they believe it’s still good value for money.

This means that it’s very important your CBD product hits the right mark in terms of cost versus quality. You’ll want to make sure that you offer your product at the right price to your target customers.

If your customers find that your product fails to deliver adequate value for money, they’ll find a more cost-effective alternative. This is why it’s very important that you demonstrate the value of your product and evidence its quality. One of the best ways to do this is to use the best ingredients possible.

8. The Right Form

There are lots of different reasons that customers will decide to purchase a CBD product. Those customers will also have unique preferences when it comes to their preferred form.

It’s important that you think carefully about the most appropriate form of CBD for your target audience. Let’s say that you’ve decided to create a CBD product that will help elderly people to mitigate their joint pain; you’ll probably succeed more with a topical balm or oil.

You should think carefully about your target audience and preempt their preferences in terms of form. This will help you to deliver an effective and attractive product to your customers.

9. Clear Instructions

The CBD industry is in its infancy and as such, your customers will often have a lot of questions when it comes to how to use your product. This is why they’ll want to receive clear instructions alongside the product that you sell them.

You should make sure to develop specific and helpful instructions for your customers. Provide these alongside your product and you’ll be sure to delight them. Those instructions and guidelines can also come in handy when it comes to answering customer queries about your product – you’ll be able to provide accurate and insightful information.

If you shop with a trusted provider of wholesale CBD, you can rest assured that you’ll receive a consistent ingredient. This means that your instructions and guidance will always be useful and accurate for your customers.

10. A Sustainable Background

As we touched on earlier, there’s a strong overlap between customers who like CBD and those with a passion for wellness and sustainability. This is why it’s very important that your CBD product has a sustainable and organic background.

If you can provide truthful, detailed answers about your product’s ingredients, you’re more likely to win the confidence of your customers.

Again, it’s highly important that you choose a wholesale provider of CBD that you can trust. You’ll need to understand where those customers source their products and then relay that information to your discerning customers.

Shop with Leaf Sciences Today

Are you ready to launch a standout CBD product that delights your customers? You’ll need the best wholesale CBD in the game. Be sure to contact us to find out more about our services.

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Thinking of Launching a CBD Product? Ask Yourself These Questions

Are you thinking about launching your own CBD product to capture a part of the growing CBD market? This could be the year to do it – there’s more hype than ever before around CBD and customers across the UK are warming up to the idea of incorporating it into their wellness routines.

Well, before you launch your product, you’ll have to do some serious thinking. In this post, we’ll take a look at the key questions that you should ask yourself to secure success. Think carefully about these questions and you’ll be sure to develop a strong strategy that helps you to prepare for any eventuality.

Questions to ask yourself before launching your CBD product

Here are the main questions that you should ask yourself if you’re thinking of launching a CBD product. There are lots more and we’d love to hear about your own journey launching a CBD product.

1. Who is your CBD product for?

First things first, you’ll want to think carefully about exactly who you are making your CBD product for. It’s only natural that before you create a product, you’ll want to think carefully about what need it is going to satisfy and for who.

Answering this question as early as possible in the process can help you to focus flawlessly as you continue to work on your CBD product.

Lots of businesses decide to create buyer personas to satisfy this need. Those personas can become a useful tool that can help you through the process. If you ever have a tough decision to make along the way, you’ll be able to refer to your personas for guidance.

2. Where does your CBD product fit into your range?

Next, you’ll want to think about how your new CBD product is going to integrate with your existing range. Does a CBD product make sense? Could it potentially reduce sales of your other products?

You should take the time to explore how your CBD product is going to be positioned alongside your other products. This will ensure that your overall offering is cohesive and that you won’t cannibalise your own sales.

To answer this question effectively, you’ll want to build up a bigger picture of your CBD product. You’ll need to think about how factors like your product’s pricing and packaging will fit into your range.

3. Where will you get your CBD?

If you’ve decided that a CBD product is right for your business, you’ll need to decide where to source your CBD. You’ll need to find a trustworthy provider that sells only the purest and most reliable wholesale CBD.

This is a question that you can’t afford to skip over. If you choose a low quality provider, you risk offering a subpar product that could harm your customers and your reputation. In some cases, there’s also a legal risk if the provider sells non-compliant wholesale CBD.

4. How will you market your product?

Before you create your CBD product, you’ll need to make some very important marketing decisions. It’s important that you think about where you’ll market it and the approach that you will take in terms of investment and messaging.

Thinking about this important question as early as possible can help you make the right choices and set yourself up for success. You’ll also find that by thinking about the marketing of your product, you’ll build a clearer picture of what that product looks like.

5. Which challenges will you face?

Launching a CBD product is no easy task and there will undoubtedly be challenges along the way. You’ll have to prepare and try to preempt those potential issues as effectively as possible.

Here are some of the key issues that you might face if you decide to launch your CBD product:

  • You fail to carve out a space on the market for your CBD product
  • You find that your sales are lower than expected
  • Your customers aren’t receptive to your new products

If you think carefully about the potential issues, you’ll find it much easier to react accordingly and develop a strategy to succeed.

6. What will success look like for you?

It’s very important that you take the time to define what success will look like for you. This can give you the power to create accurate projections and calculate risks.

You’ll have to paint a clear picture of success in terms of quantities, pricing, return on investment, and much more.

With a detailed idea of what you’re hoping to achieve, you’ll be able to create realistic goals that move your project along.

7. How will you adjust your strategy throughout 2020?

Finally, you’ll need to think carefully about how you’ll adjust your strategy over the course of the year. The CBD industry is moving quickly and you’ll need to remain agile if you’re going to secure long-term success.

You should try to look ahead and think about all of the eventualities that you might face along the way. This will give you the power to create accurate yet flexible plans to succeed.

Use these additional resources

The world of CBD is an exciting one, and we’re confident that you have what it takes to succeed. If you want to prepare impeccably, take a closer look at these free resources that we have prepared for you:

How to create and launch your new CBD product

When it’s time to create and launch your product, you’ll need a strategy to master the process and seize success.

In this guide, we take you through the process of creating and launching a new CBD product. We examine the research and customer insight phases, as well as how to create a mission and handle logistics. We also touch on marketing and how you can educate your team.

Don’t hesitate – read more about how to create and launch your new CBD product.

How to communicate the benefits of your products

Now that your product has been created, it’s important that you clearly articulate the benefits of your product. This will help to differentiate it from the competing options on the market.

In this post, we go through the step-by-step process of identifying, articulating, and sharing the benefits of your CBD products. This will allow you to show your product in the best light and connect with your customers.

Become a master: learn how to communicate the benefits of your products.

How to build the reputation of your CBD product

Launching a CBD product is one thing, then you’ve got to make sure that you carefully nurture its reputation and make it a force to be reckoned with.

In this post we explain why your CBD product’s reputation is so important, and how you can enhance it.

Read more about how to build the reputation of your CBD product today.

Work with Leaf Sciences to succeed

We hope that this piece has empowered you to move forward in creating a fantastic CBD product. As we touched on earlier, you’ll need to make sure that you find the right provider for your wholesale CBD.

We recommend that you work with our team here at Leaf Sciences; we produce the best quality CBD isolate in the world to help you please your customers and sell the best products possible.

Here are the key reasons that you can trust us to help move your product forwards:

A belief in the power of CBD

Our company was founded with a steadfast belief in the power and potential of pharmaceutical-grade CBD. Our team works around the clock to advocate for CBD, and we do everything we can to deliver quality products.

An extensive global supply chain

Leaf Sciences relies on a global supply chain that provides the purest raw products. We maintain close links with our supply chain and assess regularly to ensure that we only ever provide the highest possible quality CBD.

Superior distillation methods

We have a strong commitment to providing industry-regulated CBD products and that’s why we use the world’s leading distillation methods. Our advanced techniques mean that we can offer pure products to our customers who can then delight their own.

A range of CBD products

It’s our pleasure to offer a wide range of CBD products that our customers can use in their own creations. The variety of products that we offer tick all the boxes for our customers and cover all the bases. CBD Capital customers come to us for leading isolate, distillate, oil and more.

If you think that we could be the right supplier for you or you’d like to learn more about us, be sure to get in touch with us today. One of our expert representatives will be ready to provide you with a fast and accurate response to your query.

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CBD 2019: A Review of the Key CBD News

2019 has been a very exciting year for the CBD industry. There have been lots of changes, and countless people around the world have discovered CBD for themselves. New businesses have flourished, too, and developed exciting products that continue to push the industry forwards.

With things changing at a breakneck pace, the end of the year marks the perfect time to take stock of the industry and look back at some of the key developments. Equipped with a better idea of where we’ve been, we’ll also be better able to predict what 2020 has in store.

The Top CBD Stories From 2019

There have been lots of standout moments when it comes to CBD in 2019. We would love to hear if you have any stories or moments to add to this list – be sure to reach out and let us know if you have anything to add.

1. CBD product sales surged in the UK

In the UK, more than 300,000 people now take CBD on a regular basis. That number has grown significantly over the course of the year, with CBD product sales surging by an incredible 99% by April.

These statistics demonstrate that CBD is enjoying a very high profile in the UK and that it continues to grow in prominence with each passing day. Many analysts believe that Q4 is going to see even faster growth for the latest wellness product, so we’ll be sure to keep you updated with the latest figures as we enter 2020.

As more products continue to hit the market and the general awareness of CBD continues to spread by word of mouth, we can expect this trend to continue throughout the next year.

If you would like to read more about how CBD might grow further, be sure to look at our nine signs CBD will flourish in Q4 2019.

2. A CBD-based drug for childhood epilepsy was approved for use in the UK

Research into the efficacy and application of CBD is still ongoing. The medical community is working at an impressive pace to explore new potential uses for cannabidiol and this is creating some very interesting findings.

In September this year, the first cannabis-based medicine for childhood epilepsy was given the green light from European authorities. This means that Epidyolex will start to be used throughout the EU thanks to approval from regulators.

This medicine can be used to help children suffering from seizures related to two rare forms of epilepsy. The medicine can be used by the 10,000 children and young adults who currently suffer from the conditions in the UK.

The medicine itself is an oral cannabidiol solution that tastes like strawberries. It is taken twice a day and helps people to better control seizures and achieve a better standard of living.

This same drug was recently legalised in the USA where 15,000 young people are currently treated with it. Chris Tovey is the COO of GW Pharmaceuticals, the UK manufacturer of the drug. In a recent interview, he said that the feedback in the US had been incredibly positive and that he’s optimistic the medicine would be funded by the NHS.

This excellent story is a highlight of the year for people who follow the CBD industry. It’s a great sign that CBD can achieve amazing things, and that the hard work of medical and pharmaceutical companies can change lives.

We will continue to watch this story with interest and we really do hope that families across the UK manage to achieve a better quality of life thanks to this medicine.

3. “Gourmet” CBD-infused jelly beans hit the market

This next story demonstrates how varied and lively this year was in terms of CBD. Earlier this year the creator of the original Jelly Belly beans explained that he has created an exciting new line of “gourmet” CBD-infused jelly beans.

In the interview, David Klein explained that there are currently 38 flavours of jelly beans out there and that candy lovers can access the goodness of CBD with those sweet treats. The product is performing well, and it appears as though the voracious appetite for sweet CBD products means that they are currently sold out.

The success of Klein’s product demonstrates that there really is a growing appetite among customers in the UK for a diverse set of CBD-infused products. This underscores the opportunities that currently exist for businesses looking to diversify their product lines and unlock the potential of CBD.

If you think that 2020 is the year that you would like to capitalise on the potential of CBD, be sure to read our piece on how to create and launch your new CBD product. You’ll find a step-by-step guide that can help to put you ahead of the competition.

4. Ben and Jerry’s announced it has a CBD ice cream in the works

David Klein wasn’t the only quick-thinking expert with the idea for a sweet CBD treat. Ben and Jerry’s – one of the world’s largest ice cream companies – has announced that it has a CBD-infused ice cream ready for production as soon as CBD is legalised in the USA on a federal level.

The CEO of the company explained that the CBD-infused product has been created due to high demand from fans. Again, this shows that there is a strong demand from the average consumer for these types of CBD-infused products.

In terms of lessons that we can learn from this story, you should be sure to listen to your customers. Make sure that you constantly keep an ear to the ground and think of new ways to meet the evolving needs of your customers.

If you haven’t reviewed your products in a while, for instance, you might decide that 2020 is the year to reinvigorate your product range. Who knows, CBD might play a role.

Ben and Jerry’s have the luxury of a very strong brand name. This is going to ensure that as soon as their product hits the market, it’s going to be a huge success and the profile of CBD will hit new heights.

As a smaller player, though, you’ll need to think of new ways to build the reputation of your CBD product. That will help you to secure a foothold within the minds of your customers and boost your revenues. If you want tips, be sure to read our step-by-step guide on how to build the reputation of your CBD product.

5. Walgreens started offering CBD products

Walgreens is a true retail giant and it’s one of the biggest players in the USA. Back in March the company announced that after “thorough review and analysis”, it had decided to stock CBD products in almost 1,500 Walgreens stores in select states.

The product range includes a number of topical creams, sprays and patches. Walgreens explained that by offering those products, the company was striving to meet its goal to make great health and wellbeing products available to its customers.

The product range has been wildly successful since and again, this demonstrates that even the big players in the retail space are beginning to serve the needs of their customers when it comes to CBD.

If you are thinking of making a step into the CBD space, you can draw confidence from the fact that even some of the world’s largest companies are leading the way. If you manage to offer a high-quality CBD product that’s backed by the right strategy, you’ll be able to find success.

6. The world’s first CBD hotel opened in Essex

We have covered the launch of some pretty conventional products so far, but this one was very exciting and it made a big splash in 2019. Earlier this year, Tim Acton opened the world’s first CBD hotel called the Green Coffee Lab in Essex.

The hotel includes a number of different CBD products that delight customers during their stay. Visitors will enjoy CBD-infused shampoo, for instance, as well as access to a number of CBD-infused drinks and snacks. Light fittings were made using only hemp, too.

In his interview with The Independent, Tim explains that he believes “CBD has become accessible in terms of the stigma that cannabis had.” He believes that a shift in perception has helped his hotel to launch successfully.

This was a big story in 2019 and it demonstrates that experiential products are also a big hit with customers. When it comes to CBD, you don’t have to restrict yourself to physical products – you could think of new ways to help people incorporate CBD into their lives.

7. CBD skin care products grew in prominence

The skincare industry is thriving and CBD has cemented itself as a potent beauty ingredient in the eyes of customers. Customers love to use this product and we’re going to see this trend extend into 2020.

In the UK, Holland and Barrett is one of the country’s most prominent stockists and it is really leading the way when it comes to the growth of CBD within the health and beauty space. Celebrity endorsements are also pushing the profile of CBD when it comes to skincare, too.

If you offer creams and lotions, you might want to consider bolstering your existing product line with a CBD-infused offering. This could help you to capture part of this impressive growth and serve your customers with the products they love.

Read our blog outlining the best CBD skincare products you can buy in the UK.

8. The first CBD cafe launched in Scotland

This year, the first CBD cafe launched in Scotland too. Stirling city centre is now home to the CBD cafe and it gives locals the benefits of CBD alongside beautiful drinks and snacks.

The opening of this cafe demonstrates that there are lots of diverse opportunities for entrepreneurs within the UK. CBD is growing immensely in terms of popularity and there are high street opportunities.

Perhaps you’re interested in launching a thriving CBD business in 2020. There are lots of similar stories that have emerged this year, so there are many opportunities for you to learn from others and launch with confidence.

9. A number of celebrities endorsed CBD

The profile of CBD reached new heights this year due to a number of high-profile celebrity endorsements. Celebrities have been using their star power to champion the growth of CBD in general, and they’ve also been pushing their own products into the public eye.

Stars like Kim Kardashian and Willie Nelson have seen the potential of CBD and they’ve decided to lend their names to various products. This brings a lot of eyes on CBD products in general and it means we can expect customer demand to expand even further.

If you are thinking about launching your CBD product in 2020, perhaps you’ll want to make the most of celebrity endorsements. If that’s the case, be sure to read our piece on how to use celebrity CBD endorsements to sell your CBD product.

Wishing You a Successful 2020

As you can see, 2019 was quite the year for CBD. We are confident that 2020 is going to be equally as exciting, and we hope that you’ll be able to capture a part of this immense growth.

If you are going to make a step into the CBD space, you’ll need the best CBD in the business to back you up. The best wholesale CBD can help you to grow the reputation of your product and delight your customers by meeting their needs.

We know that you want nothing but the best. That’s why you should shop with CBD Capital. It’s our pleasure to offer the very best isolate in the world so that you can take your products to new heights. Our global approach means that you’ll only get the best product that has been extracted using the most efficient extraction techniques.

Is 2020 going to be your year? Be sure to learn more about our products today and get in touch with us if you’d like to discuss your idea further.

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Tips to Make Your CBD Product a Success This Christmas

The UK CBD market is going to be worth almost £1 billion each year from 2025 onwards – what are you doing to seize part of that growth?

CBD is one of the UK’s most exciting wellness product categories and new products continue to hit the shelves each week. There are lots of reasons that customers continue to turn to CBD in growing numbers.

Finding a space for your product within this nascent industry is no easy task, though. You’ve got to develop a stellar product and execute on a flawless strategy if you’re going to succeed and build a strong reputation.

Christmas is a key spending period in the UK. Did you know that around 91% of British people celebrate Christmas and spend almost £600 each year? Here’s a closer look at how you can make your CBD product a success this Christmas.

Why Christmas is a great opportunity for your CBD product

Christmas is a wonderful time of the year and people often put a lot of thought into the gifts that they buy for their friends and loved ones. Here’s a look at why this Christmas in particular is going to be such an excellent opportunity for your CBD product:

A growing CBD market

The CBD market is growing at an impressive pace. Over 300,000 people in the UK use CBD oil each day, for instance, and that number continues to climb.

This popularity also means that CBD awareness is at an all-time high, too, and we predict that CBD is going to be a very popular gift this Christmas season. The holiday period marks the perfect time to try something new and to give an interesting gift – this could be an excellent opportunity if your CBD product is up to scratch.

People love new experiences

We all know how difficult it can be to find that perfect Christmas gift. Lots of people want to find something unique for a loved one that’s related to their relationship.

CBD ticks both of those boxes. It’s a very unique option and it can also be a very thoughtful gift. Let’s imagine, for instance, that a son knows his father has been struggling with back pain – the son might give CBD oil as a thoughtful gift.

There are lots of reasons that people take CBD. The diversity in terms of the rationale for purchasing CBD means that your product could potentially fly off the shelves this Christmas.

It makes a personal gift

Christmas is an emotional time for many people, and it’s a great opportunity for people to show that they care about a loved one. CBD makes a great gift because it offers such a personal touch – people can really show that they care about others with this gift.

There are a range of products

CBD is going to be very popular this Christmas season because of the variety of CBD products out there. The popularity of CBD means that there are more CBD products available than ever before, and that variety means more people will be looking out for appropriate CBD products.

CBD bath bombs are the perfect gift for a person that adores wellness, for instance, while a CBD cream can make a great gift option for a person that suffers from sensitive skin.

The conditions are right

We believe that there are nine key signs CBD is flourishing in Q4 2019. More payment processors are embracing CBD, for instance, and medical research is coming on in leaps and bounds.

High-profile endorsements of CBD (from the likes of The Arthritis Foundation) are also helping to elevate the profile of the cannabinoid. Celebrity endorsements are also a key factor that will drive demand this holiday season.

How to make your CBD product a success this year

Are you ready to capitalise on these perfect set of conditions to make your CBD product a success this Christmas? Here’s a look at some of the key strategies and techniques that you should leverage to make your CBD product popular with your customers:

Understand your shoppers

First things first, it’s important that you build a clear understanding of your shoppers and the type of people who are going to be looking for your products – the more accurately you understand them, the easier you’ll find it to cater your messaging and offers to them.

Here are just a couple of examples of CBD shoppers you might want to target this Christmas season:

The newbie:

This person might have heard about CBD in the news and they’re now curious about whether or not it could make a great gift idea.

These people will have a range of different gift recipients in mind. You might find that some customers are a husband/wife looking for something special for their partner, for instance, or a son or daughter looking to buy a soothing CBD product for their parents.

You should take the time to educate these shoppers and really understand what they’re hoping to achieve. They’ll appreciate the guidance and it’s a great opportunity for you to recommend your products and explain how they can help.

The enthusiast:

This customer might already use CBD on a regular basis and they’re looking to introduce a friend or loved one with a CBD gift. You’ll want to make sure that you can impress with your knowledge and product.

You might find that you don’t have to focus so much on the technical details with these customers, given that they’ll already have an idea of what they’re looking for and how CBD works.

Offer an introductory discount

Are you confident in the quality of your product? Do you just know that people love to use it and that you’re going to get repeat custom? If that’s the case, you might want to try offering an introductory discount.

This discount can help you to differentiate yourself from the competition and it will also attract your potential customers. While it might make a little dent in your bottom line, you can rest assured that some of those potential customers will come back once your product has impressed.

Try to fashion an attractive offer that still makes sense for your business: you might want to experiment by offering different types of discounts, for instance, and then decide which one works the best based on your test results.

We believe that a small percentage discount is often the most attractive to new customers. Lots of potential CBD customers are often nervous about purchasing a product, and this can help to reduce their perceived sense of risk.

Prepare your product

It’s also very important that you have your product in the best condition possible. If you have any pending changes or alterations, try to make sure that they are made in time for the Christmas period.

You might find that you attract a number of customers during the holiday period, and that they’re new to the CBD world. This is a fantastic opportunity for you to attract a set of new, loyal customers to your business.

Make sure that every aspect of your product is perfect. Think about everything from its efficacy and composition, for instance, to the packaging and small details. It’s only natural that everybody wants to impress with their Christmas gift – make sure that your product is up to the high standards of your customers.

Build your mailing list

A mailing list is still an incredibly powerful tool in the world of digital marketing. You should make sure to use the holiday season as an opportunity to engage with new customers and collect their contact information – you can then use this information to connect in the future.

You might want to offer your customers free informational guides, for instance, in exchange for their contact information. Use landing pages and advertising effectively to maximise your reach and the number of customers you can contact in the new year.

If your CBD product is a hit at Christmas, you can rest assured that your customers will want to come back! The person who bought the gift (or even the recipient!) might come back to your store and become a new customer for life. You want to maintain contact as much as possible with those new CBD lovers.

Master online sales

If you sell your products online, you’ve simply got to make sure that your sales process is as lean and efficient as possible. There are lots of competitors out there who offer fabulous experiences – if you introduce even the slightest bit of confusion or friction into the sales process, your customers will go elsewhere.

You should make sure to regularly assess the state of your online sales process. Regularly ask customers about their experience shopping with you and even run tests with friends or colleagues – see where any issues occur and fix them as soon as possible.

The Christmas period is undoubtedly stressful and people shopping online want to know that their product is going to be with them in time. This is why you should develop your post-purchase communication to make sure that it’s informative and timely.

If you can give your customers a pleasant online shopping experience over the holidays, you can rest assured that they’ll remember the experience and come back to you in the future.

Master your marketing

There are countless companies in the UK offering CBD products. The majority of your potential customers are going to perform their research online, so you’ve got to make sure that your brand appears in all the right places.

You’ll want to focus on maximising the quality and accuracy of your marketing in two key areas:

Messaging

First things first, you’ve got to make sure that you have the appropriate messaging ready. You should create a suite of CBD ads and marketing collaterals that are appropriate for the Christmas period.

It’s naturally very important that those ads and marketing collaterals are consistent with your brand to elevate the status of your products, and you’ve also got to make sure that they standout from the competition.

Advertising

Now that you have some fantastic collaterals, you’ve got to make sure that your marketing collaterals actually make it to your customer. You’ll need to revisit your digital advertising strategy to make sure that all of your parameters are correct and that your ads are performing as expected.

Over the Christmas period, you might want to think about investing more into your advertising spend to attract the customers that are already looking for high-quality CBD products.

As we all know, digital advertising is a delicate balancing act. You’ve got to strike that perfect ROI if you’re going to guarantee profitability.

Educate your staff

If you’re going to sell lots of your CBD product this Christmas, it’s important that your staff are out there on the front lines doing a great job.

Before you experience the Christmas rush, make sure to speak with your team and educate them about your products. You might want to host training sessions, for instance, and explain some of the typical questions they might hear.

Lots of people are going to be curious about CBD and exactly what it can offer – make sure that your salespeople are capable of educating and captivating your potential customers.

Read this piece to get a closer look at how to help your customers shopping for CBD.

Source Your Materials from CBD Capital

One of the most important factors that will determine the success of your CBD product is the quality of the wholesale CBD that you use.

If you use poor-quality wholesale CBD, you’ll find that your CBD product won’t ever get off the ground because it will fail to win over your customers. If you use the best in the business, though, the reputation of your CBD product will quickly grow.

If you want the very best wholesale CBD, you should shop with CBD Capital. We provide the best isolate in the world so that you can delight your customers. Our global approach sets us apart from the competition – we source high-quality hemp from around the world and use the finest extraction techniques.

Learn more about our products today to make your product a success.

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How to Use Celebrity CBD Endorsements to Sell Your CBD Products

Celebrity endorsements are a mainstay of modern marketing, and now they’re making an impact within the CBD industry too. As more people open their eyes to the benefits of CBD, they’re spreading the word – and this goes for the rich and famous too.

With the UK CBD market projected to be worth £1bn each year from 2025 onwards, we’re taking a look at how celebrity endorsements could help you sell your CBD products.

Why Grand Celebrity CBD Endorsements Matter Even To Smaller CBD Businesses

Celebrity endorsements are very effective and they absolutely have the potential to influence sales.

There are a few reasons that celebrity endorsements are so effective. Here’s a closer look at five key reasons:

  • Celebrities and their star power act as a natural pull for consumers. People pay attention when they see a familiar face and listen to what that person is saying.
  • Celebrities act as taste makers. For better or worse, people often want to emulate the style and behaviour of iconic celebrities.
  • Celebrities are often admired by a range of different groups.
  • When a celebrity lends their weight to a product or cause, its perceived legitimacy immediately increases.
  • We see countless adverts every day – the ones that we remember are often the ones featuring a recognisable face.

In the world of CBD, celebrities are currently backing cannabidiol as opposed to particular brands. This is because the CBD industry is in its infancy and those celebrities want to push CBD in general so that their own products and initiatives gain ground.

Nike spends an incredible $475 million each year on celebrity endorsements, and they are clearly very effective. Naturally, companies in smaller, emerging industries are likely to follow suit; we expect to see more and more celebrity endorsements of CBD in the coming years.

These endorsements are great news for your CBD business. Each time that a celebrity goes on record to endorse CBD, your own stock increases, along with consumer demand.

You should be sure to capitalise on these endorsements and communicate them to your customers.

The Most Significant Celebrity CBD Endorsements

Before we get into how to make the most of them, let’s take a closer look at some major celebrity CBD endorsements.

Kim Kardashian

When it comes to celebrities, few are quite as influential or impactful as Kim Kardashian. The star has a real love affair with CBD, and she has taken to Instagram on numerous occasions to tell her 150 million followers all about it.

She has said in interviews that CBD “saved her life” and helped her to find reprieve from her demanding schedule. She uses CBD gummies as a natural way to get some sleep, and she also threw a CBD-themed baby shower. Guests were given CBD chocolates, oils, lotions and face masks to unwind and celebrate the arrival of Kim’s child.

Olivia Wilde

Olivia Wilde is an award-winning actress and director, and she recently explained that she swears by CBD-infused beauty products.

The glamorous star explained that CBD helped to solve her aches and pains during a demanding run of Broadway performances. She explained that she wanted to avoid using too many painkillers, so she found a natural solution.

Megan Rapinoe

Megan played a huge role in leading the US Women’s National Team to international triumph earlier this year. The winger has a fantastic personality and she has become an inspiration for many women.

The superstar is a leading face of the equal pay movement and she’s an LGBT icon. She has recently forged close ties with Medi, a company that creates CBD sports recovery products targeted at athletes.

Megan’s endorsement will open up the world of CBD to an entirely new range of customers.

Jennifer Aniston

Jennifer Aniston is undoubtedly one of the world’s biggest stars. She has also become a lifestyle icon too and recently explained how she uses CBD to deal with pain, anxiety and stress.

The Friends star is also widely admired for her natural beauty, and many fans will undoubtedly make a connection between CBD and her youthful appearance.

Willie Nelson

Willie Nelson is a music icon and he recently launched his very own CBD brand. Willie’s Remedy sells a range of hemp-based wellness products and his name plays a huge role in the acquisition of new customers.

The brand has an artisanal vibe to it, and by all accounts the brand is doing very well. Again, Willie’s endorsement demonstrates how celebrities can use their star power to open up new interest among different groups of customers.

Rob Gronkowski

Rob Gronkowski is an ex-NFL superstar who played for the New England Patriots. The superstar is also famous for his business savvy, and he is now partnering with Abacus, a CBD company.

Rob Gronkowski is one of a few key athletes pushing the reputation of CBD in the sporting world. He is making big strides to help other athletes unlock the potential of CBD.

Nate Diaz

Nate Diaz is one of the biggest stars in the UFC. Fans love him for his authenticity and unparalleled cardio. He is renowned for his ability to keep on going and tire out his opponents.

The UFC star recently launched a nutritional supplement that is based around CBD; it helps athletes relieve the aches and pains associated with the intense training required to succeed in the UFC.

Mark Wahlberg

Mark Wahlbeg is an Oscar-nominated actor and former rapper. His career recently took another twist when he invested in AQUAhydrate, a business that sells alkaline water infused with CBD.

The business is entering full swing now, and Mark’s involvement will likely be a significant boost for the company. This shows that lots of celebrities are going beyond mere endorsements and aiming to create their own brands.

How to Use Celebrity CBD Endorsements to Sell Your Products

Those celebrities have their own reasons for making their endorsements, but you can absolutely use them to support the reputation of CBD as a whole.

Here’s a closer look at some ways that you can use celebrity endorsements of CBD in general to sell more products:

Communicate the news

Whenever a celebrity makes a significant endorsement of CBD, you should consider sharing that with your customers. If you have a newsletter or blog, why not write up a quick story?

This could be a way to build a rapport with your customers and encourage them to make their purchase.

Mention relevant examples

If you are selling CBD products, there’s a good chance that you’ll have close contact with a number of customers. If you are trying to educate them about the popularity and safety of CBD, you could mention some relevant celebrity endorsements.

Let’s imagine, for instance, that you sell a CBD face cream that gets amazing results for your customers. A customer comes into your store and asks about the efficacy of your product – you could mention that certain celebrities use similar products to achieve those results.

This is an interesting sales technique and it is genuinely useful for your customer. They will appreciate the information and it might just help them to make a great choice and purchase their CBD products.

The great news is that with so many diverse endorsements out there, it’s easy to find a great example. If you sell a CBD supplement that helps to restore a person post-workout, you could point to Nick Diaz’s regular CBD use. Get creative!

Guide your messaging

The nascent CBD industry is an exciting one. The freshness of the industry means that it can be difficult for you to market your products, though. You might struggle to find your feet and understand who is purchasing your products and why.

If that’s the case, celebrity endorsements can give you lots of interesting inspiration to guide your marketing. You could use a particular endorsement to build a buyer persona, for instance.

Let’s imagine that you look at Kim Kardashian’s statements about CBD; you can start to paint a picture of the potential customer who appreciates Kim Kardashian and sympathises with her statement. This can help you to target your marketing materials more effectively.

If you are looking for more marketing advice, read our piece on how to build the reputation of your CBD product. You will find a range of actionable insights that can help you make the best product possible.

Try to secure your own endorsements

It’s very important that you make a clear distinction between general celebrity endorsements of CBD and those that are related to your specific product.

If you believe that your product has what it takes, you may want to pursue your own celebrity endorsements! You should work hard to build the reputation and profile of your products; if you develop a fantastic reputation, the future could be very bright.

You might want to explore the potential of influencer marketing too. The principle is the same – you can leverage star power to connect with new potential audiences.

Use the CBD that celebrities love

If you are looking for the best wholesale CBD that makes its way into many of the world’s finest CBD products, you’ll want to shop with Leaf Sciences.

We offer the purest CBD on the market and we truly believe in the potential of CBD to improve quality of living for people around the world. That’s why we work incredibly hard to use an extensive global supply chain that provides us with the finest materials.

Our distillation methods are unbeatable. These techniques are accredited by multiple governments and they are capable of producing pharmaceutical-grade products that can be used by the international CBD industry.

If you are interested in using our wholesale CBD in your products, get in touch with us today to discuss how we can meet your needs.

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Nine Signs That CBD Will Flourish in Q4 2019

The CBD industry has been booming in 2019. Countless consumer-facing food and drink businesses are capitalising on the popularity of cannabidiol by investing in quality CBD products.

Have you invested in a CBD product yet? The sooner the better. You should make sure to capitalise on the explosive growth of CBD to meet your customers’ desires and boost your bottom line.

Here’s a look at the top nine reasons that CBD is going to continue its explosive growth throughout the fourth quarter of 2019 – and far beyond into the new year.

9. Consumer demand continues to grow

All signs show that consumer demand for CBD continues to grow at a breakneck pace. In fact, estimates show that the global CBD market is anticipated to be worth a staggering $20 billion by 2024.

This value is being driven by consumer demand, which in turn is being driven by a host of factors including that:

  • People are becoming more open to the idea of using hemp-derived products
  • Anxiety and stress are big issues across the world
  • Aches and pains are becoming more common than ever before

These factors will continue to drive the growth of CBD over the rest of 2019 and in the coming years. If you want to get a more developed idea of how effectively your CBD product meets the needs of your customers, be sure to learn how to collect customer feedback on your CBD product.

8. Payment processors are embracing CBD

One of the biggest barriers facing players in the CBD industry has always been a lack of financial services support. This was an issue because these payment processing providers often had outdated policies on selling controlled substances.

With the passing of the Farm Bill, hemp and its derivatives were made legal in the US. This means that payment processing providers have been putting the infrastructure and legal framework in place to process the payments related to the sale of CBD products.

Square has done a fantastic job and made itself the first to market. In a blog post published this week, it outlined the details of its CBD early-access program.

While this does not have an impact on sellers operating in the UK, it’s still a positive sign that the global industry is moving in the right direction.

7. More products continue to emerge

Another reason the popularity of CBD has surged in 2019 is the variety of products available on the market. This variety means that consumers have countless ways to unlock the benefits of CBD in a way that fits with their priorities.

As new products continue to emerge and hit the shelves, the profile and legitimacy of all CBD products is elevated. This helps the industry as a whole, and it means that more customers become familiar with CBD and its benefits.

There are a wide range of unique products available on the market. Earlier this year, Carl’s Jr experimented by offering a delicious CBD burger for just one day in Denver. This is just one example of the way that big brands have been experimenting with CBD in 2019.

There are also rumours that Coca-Cola and other food and beverage giants are eyeing the promising CBD industry. While some of those rumours have been proven false, it’s only a matter of time until a big player makes their entry into the maturing CBD market.

When that happens, we can look forward to CBD’s popularity and public perception hitting new heights.

6. The “Farm Bill” has matured for almost a year

On December 20, 2018, Donald Trump signed the 2018 Farm Bill into law. This important law did not make many significant changes to the farm and nutrition policy in the US, but it did deschedule a range of cannabis products from the Controlled Substances Act.

This bill is helping to facilitate the commercial cultivation, processing and marketing of hemp. This has helped farmers and other processors to generate additional revenue, and it also means that it is easier for businesses to access high-quality CBD.

The success of the bill demonstrates the demand for CBD products among customers in the US and beyond.

The legislative acceptance of CBD around the world is also helping to legitimise CBD products in the eyes of consumers.

5. Big players continue to invest

If you want to assess the health of an industry, you should always look at the level of investment that is being made by big players. The CBD industry has consistent growth potential over the next decade and is on the radar of large investors.

In the US, there are a range of companies securing success in the CBD space. Just this week, a new player entered the market: International Flavors & Fragrances. This company provides flavour compounds to the food and beverage industry.

Now, the company has decided to invest in the CBD market and produce a range of CBD products. This company isn’t alone, either: Abercrombie & Fitch and American Eagle Outfitters have also made steps into the market.

The fact that such large businesses have faith in the power of CBD should give business in the UK a lot of faith in the potential of the CBD market.

4. Medical research continues to uncover the potential of CBD

The buzz around CBD began within the medical community, and researchers and medical professionals are still uncovering the wonderful potential of the cannabinoid in 2019.

Just this week, researchers at Western University announced that they had uncovered the molecular mechanisms that make CBD so effective at counterbalancing the psychoactive effects of THC.

This is a very exciting finding that could have far-reaching implications for the CBD industry as a whole. Research will continue, focusing on discovering methods to improve the effectiveness of CBD-derived therapies. The team are also looking at ways to formulate THC with fewer side effects.

Each of these exciting studies helps to deepen our understanding of CBD and elevate its public profile.

3. The Arthritis Foundation is embracing CBD

Arthritis is a very serious condition and it affects the lives of more than 10 million people in the UK. The condition can lead to restricted movement due to inflammation and it is often incredibly painful.

Thankfully, CBD is emerging as a natural solution so that those 10 million people can tackle their arthritis effectively. This is possible because CBD has anti-inflammatory properties that help to ease the burden on joints and other areas.

As more people suffering with arthritis uncover the potential of CBD, we can expect the market to experience explosive growth. That came one stop closer this week, too, when the Arthritis Foundation released CBD guidance for adults with arthritis.

These guidelines mean that more arthritis sufferers will see the potential of CBD, and that businesses will benefit from a new group of enthusiastic customers.

2. Celebrity endorsements are growing

Celebrity endorsements can help to push products to new heights, and it’s also a sign that a product is reaching the mainstream.

Many CBD products are receiving celebrity endorsements these days – a sure sign that the CBD’s reputation is improving and that new customers will explore its potential for themselves.

Kim Kardashian recently explained in an interview with People magazine that CBD has helped her get through a lot. The beauty superstar explains that she uses CBD as a natural alternative to prescription medication, and that it’s also very helpful when trying to fall asleep.

These endorsements are more common than ever before and celebrities are trying to capitalise on the promising potential of CBD. Here are just some of the various celebrity-led CBD initiatives:

  • Willie Nelson is launching a range of CBD products
  • Rob Gronkowski – the NFL legend – launched a line of CBD products in partnership with Abacus Health Products
  • Mark Wahlberg plans to release a range of CBD-infused products in the near future

There are countless other instances of celebrities and superstars mentioning how CBD has helped them in their interviews.

1. The holiday season will provide growth

While high street stores are still struggling with slow sales, the upcoming holiday season always produces a boost. Shoppers are often on the lookout for a unique gift, so a CBD-infused product is the perfect candidate.

We are confident that companies with a CBD offering will witness a strong end to 2019 as more eager shoppers are on the lookout for CBD than ever before.

Grow Your Business with CBD Capital

We hope that you have a fantastic final quarter of 2019 and that your CBD products sell well. As you can see, things are looking very promising indeed for the CBD industry.

Here at CBD Capital, we are confident that 2020 is going to bring even more growth and excitement. Our clients are experiencing growth and their products are selling well – our high-quality wholesale CBD certainly plays a role, too.

Are you thinking of creating a CBD product for your customers, but you’re not sure where to get started? We have put together the following resources to help you:

9 Steps to Put Your CBD Product Ahead of the Competition

So, you’ve decided to make the leap and invest in your very own CBD product. But how are you going to stand out from the crowd in such a competitive and ever-evolving industry? You’ve got to develop a strategy.

In this guide, we recommend nine steps that you can take to put yourself ahead of your competitors.

How to Build the Reputation of Your CBD Product

In the nascent CBD industry, reputation really is everything. If you decide to launch a CBD product and try to grow your revenue, you’ve got to consider how you are going to grow its reputation.

In this guide, we take a look at why reputation matters so much and how you can improve it.

How to Help Your Customers Shopping for CBD

CBD is very popular – but your customers are often still uncertain about whether or not to take the leap. If your product is going to succeed, you have to be ready to offer expert advice to your customers.

In this guide, we explore the steps that you can take to help your customers make an informed purchase.

How to Communicate the Benefits of Your Products

There’s a good chance that your customers have a basic understanding of CBD, but your particular product’s benefits may not be immediately clear to them. It’s very important that you can articulate the benefits of your product to differentiate it from the other available options.

In this guide, we suggest ways to ensure that you are effectively communicating the benefits of your CBD product to your customers.

If you are interested in finding out more about CBD and taking your first steps, we’re here to help. We would be very happy to discuss your plans with you and offer you the guidance that you need.

Here at CBD Capital, we offer the best wholesale CBD on the market. Be sure to get in touch with us today to discuss how we can meet your needs.

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How to Build the Reputation of Your CBD Product

Within any industry, the products with the best reputation achieve success, and this is just as true for the CBD market. The industry is heating up, with countless businesses are trying to win the loyalty of the 300,000 people across the UK who use CBD products.

Wondering how to build the reputation of your CBD product? Here’s a look at why reputation matters, what your customers are looking for, and how to build the reputation of your product.

Why Reputation Matters for CBD Products

There is a lot of interest and intrigue around the potential of CBD. The stars have aligned and it stands to become a leading wellness product. This is because populations are getting older, life is more stressful today and people are more focused on wellness than they have ever been before.

CBD offers these health-conscious people a natural solution to many of their ailments. It also holds the potential to boost their mental and physical performance. The initial results are positive, and studies show that 72% of Americans would try CBD oil to treat pain.

But which products will this new legion of customers want to try? The most reputable. Here’s a look at why reputation matters above all else when it comes to CBD products.

People want quality for their body

When it comes to the wellness niche, building trust and confidence in a product is no easy task. You can bet that your customers will be very cautious about what they put into their body.

Your customers will want to know where the CBD was sourced from, the extraction process, and all ingredients. If you are able to articulate these important points, word will quickly spread and the reputation of your product will improve.

This is a developing niche

While the industry is still finding its feet, so are its customers. There are many low quality products on the market that offer a sub-par experience. Customers are concerned that they might choose the wrong product, so they only want to put their money on safe bets.

If your product delivers proven results and generates a good reputation among your customers, you can be sure additional customers will gravitate towards you. The opposite is also true: if your product offers a poor experience, you might find that customers are turned off.

Customers are discerning

Customers in the wellness niche are often discerning and demand quality. These people are the members of our society who strive for the absolute best in everything that they do – they will not want to consume a product that has a poor reputation or standing.

We can expect that as the CBD industry continues to mature, a minority of products with strong reputations will collect the majority of revenues.

What Are the Signs of a Reputable Product?

Now we understand why reputation can make or break a CBD brand, let’s take a closer look at what exactly constitutes a good reputation and what your customers will be looking for.

A vision beyond profit

If your customers see your product as a low quality option capitalising on the most recent craze, you may struggle to succeed. Your customers – particularly those within the wellness niche – want to see that your product has a deeper purpose and a wider vision. This is where quality comes from.

Think about Coca-Cola. The product is often aligned with lofty goals and a greater purpose, “to refresh the world in mind, body and spirit”. People may not think about this each time they want a refreshing beverage, but it’s part of the story.

It’s critical that your products stand for something. Let’s imagine that you have created a new CBD cream – why exactly? Your reasoning can’t just be profit. Perhaps your cream exists to help the world eliminate the aches and pains that come with modern living.

The most reputable products are imbued with a higher purpose. This is why you should spend some time thinking about what your customers want from CBD.

Happy customers

As human beings, we are incredibly social creatures. Social proof is very powerful and the majority of people are happy deferring decision making to the majority and following the group. They believe that if something is popular among the majority of people, it has a fantastic reputation.

You want to make sure that your CBD product responds to customer feedback and enjoys a great reputation. In a nascent industry, word of mouth recommendations are incredibly powerful.

You can be sure that your customers are going to look out for testimonials and recommendations to find out whether or not a product is reputable.

Established history

This is a tricky one in a fresh industry, but customers often judge a product’s reputation according to its longevity. If a product has been around for a long time, it’s a good indication that it has been fulfilling its purpose effectively. Think about how many companies incorporate “est” dates on their packaging.

You should make every effort to articulate the longevity of your product. Your customers will understand that products come and go very quickly, but assure them that your product is focused on the long-term (given its powerful purpose beyond profits). 

Clear benefits

Many customers are concerned about the benefits of CBD and how it will interact with their body. There is a lot of misinformation out there (as well as gaps in our common knowledge). It’s important that you aim to remedy this confusion by clearly stating the benefits of your product.

Many companies make the mistake of marketing their products as a one-size-fits-all cure for any ailment. Not only is this suspicious, but it’s also unrealistic and many customers will immediately become suspicious.

Be clear and transparent when it comes to articulating the intentions and effects of your CBD product. This will add a sense of legitimacy to your products and help to calm any fears that your customers have.

Legitimate packaging

Amazing branding and packaging cannot fix a low quality product, but it has the potential to make or break a great product. People call upon their sense of sight to help them make decisions, and branding is an important part of that activity.

If your product looks legitimate, it can help to boost its reputation. This is particularly important in the wellness niche, where your product must tick all of the right boxes to impress your customers. You should make sure that you invest appropriately in branding and packaging.

How To Build the Reputation of Your Product

That’s what your customers are looking for when they want to find a legitimate and trusted product. How can you deliver on those needs to secure CBD success? Here’s a look at how to build the reputation of your CBD product.

Use the best CBD possible

Efficacy is the number one demand from CBD among your customers. It beats other factors like pricing, so you must deliver a product that achieves the desired effects.

The 300,000 people currently using CBD in the UK are pioneers, and you can be sure that they are reporting back to the others. If your product impresses with this initial batch of customers, your product will be set up for success. This is why you must use the best quality CBD product possible.

Create a product that echoes your brand

A product is an extension of your brand. The relationship should be cohesive and logical, given that this helps your customers to understand the goals and intentions behind the product and the people who create it.

Think about Apple. Every product that the company produces is an extension of the company and its philosophy. This elevates the products to a higher level and means that the products themselves and symbols of quality.

When it comes to building consistency between your brand and your products, it’s important that you focus on these areas:

Visual consistency

Of course, you want to make sure that there is a direct link between your product and your brand. If we think of Apple once again, it’s immediately apparent when we are looking at an Apple product. If you can aim to achieve the same with your CBD products, you will cultivate a strong reputation indeed.

Cohesive messaging

As we mentioned earlier, customers will be looking for a CBD product that cares about more than just profits. This is why you will want to make sure your products act as an extension of your company’s goals and messaging.

Microsoft’s mission statement is “to empower every person and every organisation on the planet to achieve more”. Each product the company creates logically supports this vision, and you should attempt to do the same with your products.

Product design

Does your product make sense given your branding? Your customers will want a cohesive experience and this is indicative of quality and attention-to-detail.

Porsche is renowned for its incredible focus on design. From cars to accessories, the brand’s team of designers work hard to deliver a coherent story to its customers. You should focus on delivering the same to grow your reputation.

Talk to your customers

If you want to build your brand’s reputation, it’s important that you know where you currently stand. You will also need to regularly track your progress and find out how you are perceived by your customers.

The world’s most successful brands maintain their reputation by keeping a finger on the pulse of public opinion. This helps them to make the right moves and adjustments as and when they need to.

It’s essential that you create a dialogue with your customers and understand how your brand is perceived. You should aim to collect customer feedback on your CBD product as frequently as possible.

Be transparent with manufacturing details

As we have touched on already, your customers within the wellness niche demand quality. Most of these customers will care greatly about freshness and manufacturing techniques, so you should be open about these details.

If you use quality CBD, you should proudly explain the products and processes used by your manufacturer. You can rest assured that your customers will appreciate the transparency and draw a lot of confidence from it.

Provide excellent customer service

If your customer has an interaction with your brand, this will have a huge impact on how you are perceived. You should work to ensure your team is knowledgeable about your products and offers amazing customer service.

The reputation of your brand will receive a boost every time a customer has a positive experience with you. You should also understand that your customers may be looking for direction – this is why it’s so important to help your customers shopping for CBD.

Boost Your Reputation with the Best Wholesale CBD

As we have seen, efficacy is the most important factor for your customers. This means you need the best wholesale CBD you can find to boost your reputation. The more effective your product is, the more likely your customers will be to recommend it to their contacts.

Here at CBD Capital, we are very proud to offer the best wholesale CBD on the market. Be sure to learn more about our wholesale CBD today.

If you want to keep on top of developments in the CBD industry and learn how to navigate this complex nascent industry, subscribe to our blog too.

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How to Help Your Customers Shopping for CBD

CBD is a rising star in the wellness world. In the UK alone, 300,000 people currently enjoy the benefits of CBD. This number grows each day and new potential customers for your business emerge. Those customers are often confused and curious, though, and you have to help them to win their trust. Here’s how to offer CBD advice and help your customers.

Why Your Customers Need Help

The world of CBD is expanding rapidly. In just a couple of years, the size of the industry has exploded: the Hemp Business Journal predicts that this will continue and the CBD market will increase in value from $390 million in 2018 to approximately $1.3 billion by 2022.

This whirlwind growth in a nascent industry means that many customers are confused and left with many questions. A new survey from Mashable suggests that in the US, 61% of people do not know what CBD is, while 13% tried CBD without knowing the effects.

Many customers are intrigued by the prospect and potential of CBD… but they need a helping hand before they’re totally on board.

How You Stand to Benefit

The helping hand that welcomes a new customer into the world of CBD could be yours.

If you provide useful and accurate advice to your customers, they will feel comfortable purchasing from you. The general lack of knowledge around CBD is a challenge for your business, but it’s also a gigantic opportunity. You just have to rise to the occasion.

Here’s how you stand to benefit from offering quality advice and helping your customers:

Loyal customers

First and foremost, you stand to forge strong and lasting relationships with your customers. If you become a trusted source of information, your customers will keep coming back to you. You could become a reference in for them and as you continue to release new products, they will be there waiting.

As a rule of thumb, 80% of a business’ future profits will come from 20% of its existing customers. Cultivate a loyal and engaged customer base and you’ll be on the way to success.

A stronger brand

The race for CBD dominance is on. There are now lots of businesses out there offering a wide range of products, but victory will be earned by those businesses that can establish a strong brand.

As your reputation as a trusted and transparent retailer grows, you can expect for word to spread and for your brand to become stronger. Engaging with your customers is a sure-fire way of growing your brand and conquering the competition.

Increased profits

At the end of the day, every initiative should be performed with the intention of boosting your bottom line. Offering outstanding customer support and guidance is no different. Speaking frankly, the right guidance will encourage your customers to purchase from you.

As your revenues grow, your business will be able to invest in product development and increase the amount and quality of guidance that you can offer.

SEO dominance

The guidance can also be used to help your business’ content marketing initiatives. If you regularly publish advice and information, you will produce a steady flow of content that helps you to grow your reputation.

You should share your expertise using every possible channel. Think about how you can leverage social media to share your messaging, or how you can produce infographics to strengthen your content offering.

More sophisticated feedback

We are in the early days of the CBD industry and customer feedback is the secret to success. If you are able to adjust your offering according to the needs and opinions of your customers, you can skip by the competition and achieve success.

By providing information and engaging in conversation with your potential customers, you are able to better understand their questions and doubts. This means that you are able to feed those concerns back into your guidance, further strengthening your offering.

How To Help Your CBD Customers

We now understand why your customers need guidance when it comes to CBD and why you should offer it. Now, it’s time to look at how you can help your customers shopping for CBD.

Describe your products fully

There are thousands of products out there. Each one varies according to strength, form, manufacturer and countless other factors. It’s little wonder that so many customers are so confused. This confusion also means that they are unlikely to make a purchase.

You should make sure that your product descriptions are full of detail and answer every question that your customer could possible have about it. This includes details like measurements, ingredients, the manufacturing process and more.

To make sure that you are offering superb product descriptions, you should ask for customer feedback. There are a variety of ways that you can acquire this feedback (be sure to read our post on how to collect customer feedback and how to use it).

Once you have the feedback, you could even consider A/B testing your product descriptions to find out which one produces a higher conversion rate. In these early days of the CBD industry, every detail counts.

Provide clear directions

According to research from the Brightfield Group, your customers value efficacy above all else. The average person is excited about the potential benefits of CBD and they want to unlock those benefits.

Because this is the case, they are often particularly concerned about how to use CBD products. With so many potential forms out there, your customers struggle to know exactly how to get the most from their CBD. This is why you should work hard to provide them with clear directions.

Think about inventive ways to share those directions. Could you create demonstration videos? Infographics? Blog posts? Will your product be accompanied by clear instructions?

If you manage to help your customers feel calm and confident using your CBD product, you will be able to secure their loyalty and custom going forwards.

Be transparent with dosages

Many potential CBD customers are confused by dosages. It’s a highly subjective area of CBD and each individual differs in terms of how much they require and which administration method is the best for them.

If you can work hard to get the appropriate feedback on your CBD products, you will be in a good position to offer accurate and insightful guidance. This type of insight can help your customers to feel confident buying and trying your product.

It is important that you are transparent, too. In this early stage of the CBD industry, nobody has all of the answers. Only untrustworthy and poor companies will offer their product as a panacea and reject subjectivity. Your customers will be sure to appreciate your candour and openness.

Offer free advice

The appetite for CBD is ravenous. Many people want to know more about CBD products and how they can be used to treat a range of ailments and lead to a happier and healthier life.

As an insider in the area, your customers will look to you for guidance and support. You should give it freely. Be generous with your information and you can rest assured that your customers will flock towards you and listen to what you have to say.

Being open and generous with your information will give you a competitive advantage. It’s a powerful marketing technique and it also helps your customers to have faith in your business, bolstering the strength of your brand.

Use simple language

The world of CBD is filled with complex and specific language. While it’s important that your customers are informed and empowered to learn, you don’t want to confuse them with specific language.

When you communicate important information with your customers, be sure to use clear language that they will understand. You may find that some customers are uneasy when it comes to products that affect their health: do your best to ease their concerns.

Again, feedback is incredibly useful here. It can help you to get a better idea of how your messaging is received by your customers and how you can improve it.

Be forthcoming with pricing

In any nascent industry there will often be confusion around pricing. It can take a long time for prices to stabilise and this can turn away your potential customers if they are not informed about the reasons behind your pricing.

This is why you should invest a lot of time into your messaging and branding. If you are able to articulate the value of your CBD products and why they are superior to those of your competitors, you can justify your prices.

Don’t be afraid to speak clearly with your customers. They will appreciate the candour and your attempts to make sure that they understand why your products have a particular price.

Provide excellent customer service

Perhaps the most effective way you can help your customers shopping for CBD is to offer truly unparalleled customer service: if you understand the worries and concerns of your customers, you will be able to directly address them and help your customers to feel comfortable.

For a CBD company to succeed, it is critical that they understand the pillars of great customer service. If a potential customer is trusting a company with their health, they will want to work with a company that they can trust. Here’s a look at customer service fundamentals that you should champion throughout your company.

  1. Be friendly

Your customers are probably confused about CBD and have a lot of questions. Your entire team should be friendly and compassionate to make your customers feel comfortable. Patience will go a long way too.

  1. Know your product inside and out

It’s absolutely critical that your team is able to answer questions about your products. Your customers trust you to sell them a quality product and if you cannot answer questions about it, alarm bells will start ringing.

  1. Invest in training

You should invest in training for those members of your team who will be in contact with your potential customers. This can help you to make sure that your messaging is accurate and that your team has what it takes resolve customer concerns.

  1. Listen to your customers

Your potential customers will often be passionate and interesting people who have a particular reason for wanting to explore the power of CBD. You should be sure to listen to their needs and respond directly to them. This can help you to make the best possible recommendations and satisfy your customers.

  1. Respond quickly and accurately

If you have an online store, you’ve got to make sure that you respond quickly and accurately to any messages. You should understand that your customers are probably looking to multiple sources for information, so you want to get there quickly with an accurate response that begins to build a relationship.

Offer the best products possible

As a seller of CBD products, you have a responsibility to offer the very best to your customers. CBD is emerging as a powerful treatment method for a range of ailments, so your customers will be relying on you to provide them with an authentic product.

The best thing that you can do to help your customer is to give them quality at every turn. It’s a win-win situation: you get to cultivate a group of loyal customers who get the product they need and you also help to perpetuate a positive reputation for CBD.

The more popular CBD becomes, the more people will be likely to discover its benefits for themselves.

Boost Your Product with the Best Wholesale CBD

When it comes to the various factors of CBD, efficacy is the most important factor for your customers. This means you need the best wholesale CBD you can find. Here at CBD Capital, we are very proud to offer the best wholesale CBD on the market. Be sure to learn more about our wholesale CBD today.

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